Mainstream companies are heading to the proverbial dance floor with cannabis companies as their companions.
Unfathomable just a few years in the past, those one-time strangers of the business global are teaming up to supply and distribute products that consists of infused nonalcoholic drinks, CBD gummies supposed to help customers sleep, pharmaceutical-grade drug remedies and more.
This fashion is a primary improvement for the marijuana enterprise, one that represents the arena’s coming of age. It additionally indicates a tipping point for mainstream agencies in phrases in their comfort level with hashish.
For each sides, it’s a new possibility loaded with capacity advantages — and pitfalls.
By partnering with mainstream groups, marijuana businesses can benefit get right of entry to to capital, medical information, distribution networks and other competencies that assist them enlarge, develop products, reach clients and execute different things that growing enterprises need to do to achieve success.
In the subsequent pages, Marijuana Business Magazine investigates collaborations between mainstream and hashish corporations thru a chain of case studies that explore how successful partnerships were constructed and why they succeeded — and sometimes fell flat. The partnerships are in numerous sectors: beverage, pharmaceutical and retail, amongst others. Their precise characteristics shade the collaborations.
At the identical time, there are similarities that reduce across sectors. For instance, hashish executives considering partnerships with mainstream agencies will want to be transparent. They also must assume to be scrutinized by way of possible companions and be organized to pivot while matters don’t turn out as deliberate — as often takes place.
While more mainstream agencies are hoping to get in at the Green Rush with the aid of partnering with marijuana groups, landing a mainstream dating remains complex and difficult. We desire this package of executive insights sheds mild on those complications and challenges.
We additionally hope it allows you find the proper accomplice to make your agency stronger and better equipped to take benefit of traits so one can remodel the hashish enterprise in 2020 and beyond.
EDITOR’S NOTE: This is an abridged model of a story that appears within the November-December issue of Marijuana Business Magazine.